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More Print Tips
- • The Window to Marketing
- • Connect With the Right People: Use the Right List
- • Profitable Postcard Marketing: Finding the Right Frequency
- • 3 Fundamentals for Nailing Your Direct Mail Marketing
- • Four Gorgeous Color Schemes for Your Next Design
- • 6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign
- • Key Elements to Consider When Seeking an Excellent Print Partner
- • A Quick Glance at the History of Print
- • Maximize Your Print Mailing with a Well-Written Cover Letter
- • Love Your Planet with Eco-Friendly Print Practices
- • Is a Bleed Right For Your Print Project?
- • Make a Splash With Creative Overprinting Techniques
- • Perfect Estimates Every Time
- • The Perfect Cover-Up
- • The Difference Between CMYK and PMS Colors
- • 6 Ways to Settle the Score
- • Win Customers With Colorful Packaging
- • 5 Rules for Readability with Type
- • Paper Shifts Color: Orange is the New Red
- • Printing Considerations for Envelopes
- • Be 'Bossy! Stand Above the Rest
- • Nourish Your Creativity
- • Picking the Perfect Paper
- • Perfect Your Proofing
- • Using "Enriched" Black Ink
A Guide to Embossing and Debossing
Beautiful paper and elaborate letterheads may entertain the eye, but they only operate on one dimension. If you're looking for more depth and variety on your pages, consider embossing or debossing them.
Embossing a page involves putting focused pressure on a target area. It begins by printing ink onto the paper and then pressing the printed area with a die, causing the ink to protrude up from the page. Debossing is the same as embossing except that the die is pressed downwards, causing the image to recede rather than to rise up.
Embossing and debossing can be performed on most types of paper and cardstock, but the thickness of the sheet determines how detailed the embossing job can be. Thinner sheets allow you to impress more detailed designs, but they also run the risk of breaking under the pressure of the die. On the other hand, thick sheets are unlikely to break, but they can only have simple designs printed on them.
Through embossing and debossing, you can differentiate the information on your documents, providing an alternative to the italics and bold print that most companies use to set words apart. By embossing certain words and giving them a special effect, you can guide your readers' eyes towards the key information you want to stand out.
Besides ink, you can also emboss and deboss metallic foil into your documents, giving your pages a bright, colorful sheen that ordinary paper can't offer. Foil embossing and debossing, also known as combination stamping, can be used to place emphasis on words, to create more varied illustrations, or simply to decorate the margins of the page.
Another decorative option is blind embossing and debossing, which involves putting pressure on blank sections of paper. Whereas ink and foil methods call attention to the image they're impressing, blind methods give your paper more subtle distinctions. If you want to include a corporate logo on your document, blind embossing is the method of choice, as it puts the image in your reader's mind without seeming obvious or out of place. You can also use these methods to add a terrain to your paper, giving readers a more varied tactile experience than ordinary paper and cardstock can offer.
Whether you seek to make your documents easier to understand, insert subtle information, or simply add beauty and distinction to your pages, embossing and debossing add a new range of ways to distinguish your prints.
by Gavin Ambrose and Paul Harris
The Visual Dictionary of Pre-press & Production is a concise and comprehensive introduction to the world of production. Over 250 pre-press and production terms are defined and explained, each accompanied by compelling historical and contemporary illustrations and examples. The book is an invaluable reference tool for all students and practitioners of pre-press and production, be it in graphic design or related disciplines